55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

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A 4th short super 8 film made by Chantal Akerman with her friends in Brussels, shot in front of the former Hotel van Cleve-Ravenstein coincidentally the place where now CINEMATEK and the archives of the Chantel Akerman Fondation are residing.

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Miss Jacobonot, a schoolteacher, has a crush on Jimmy, a student in her class. Jimmy loves to tell stories. But his teachers kick him out of school and sent him to an institute for unsuitable children.

在25岁，让 - 克里斯托夫·马尔科维奇是在他的职业生涯最高的职业篮球运动员。虽然在欧洲最负盛名的球队追捧，让 - 克里斯托夫令人惊讶的决定加入他最近已被提升到最高级别的老东家。他的终极目标是什么？法国国家队。

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