55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

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In a remote corner the day comes when López must settle debts with a relentless debt collector. After several failed attempts to comply and when all hope seems lost, an unexpected and tempting proposal arises...

Julián, Manuel, and Simón are a group of friends since childhood who spent many years at a local sports club. They meet again after a decade without seeing each other, and try to save the sports club from bankruptcy. They find out that if the club wins a certain tournament, the award will provide the economic support needed to pay the club's debts.

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A 4th short super 8 film made by Chantal Akerman with her friends in Brussels, shot in front of the former Hotel van Cleve-Ravenstein coincidentally the place where now CINEMATEK and the archives of the Chantel Akerman Fondation are residing.

A 4th short super 8 film made by Chantal Akerman with her friends in Brussels, shot in front of the former Hotel van Cleve-Ravenstein coincidentally the place where now CINEMATEK and the archives of the Chantel Akerman Fondation are residing.

Eva isn't having the best time: her boyfriend dumped her overnight, for no apparent reason, and she's forced to move back in with her parents. She decides to have her first child, but she has no one to be with, and what begins as a worry turns into an obsession.

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